Founders Shaping the Future: Waddi’s Visionary Duo Revolutionizing Latin America’s Service Business

From gasoline firms to attorneys, service-based companies and suppliers are a cornerstone in any economic system. Latin America’s service business employs an estimated 60 p.c of the area’s inhabitants. However even a well-established enterprise sector is just not with out its challenges. Jennifer Reyna, CEO and co-founder of the enterprise platform Waddi, has seen firsthand how advanced processes can hinder a small enterprise’ success.

“Small companies are dropping as much as $1.6 trillion a yr as a result of poor customer support, together with receiving providers on time, appointment conflicts, or value change,” she explains. Together with co-founder Jesús Ochoa Bojórquez, Reyna launched Okboy in 2021 to attach householders to the perfect dwelling service suppliers. 

Lower than two years later, the duo based Waddi as a solution to empower service business suppliers to supply higher service and experiences to their Latin American clients. The 2 manufacturers served as a solution to revolutionize the service business from either side.

Reyna started her entrepreneurial journey virtually a decade earlier than, constructing start-up manufacturers within the healthcare and repair industries. It was her work on Gaszen, an IoT model for gasoline suppliers, and Okboy, a family service supplier market, that Reyna pinpointed a novel downside plaguing Latin American householders. 

“I’d pitch to U.S.-based buyers, they usually have been all the time shocked on the challenges that specific business confronted in Latin America—like, that’s the way it works? And I’d say sure, that’s the way it’s been perpetually,” she explains, recalling her quite a few conversations about Latin America’s service business. 

However challenges like well timed service, mandatory tools, and fulfilling work orders weren’t restricted to the gasoline business. Reyna noticed the complexities companies confronted firsthand, restricted by the proper expertise and instruments to handle their day-to-day operations. 

She factors out, “These small companies and entrepreneurs simply didn’t have the expertise and instruments at hand to really present the extent of service their purchasers wanted.”


Whereas Waddi is constructed as an all-in-one expertise answer for service-based companies, the corporate’s potential comes from the workforce constructing it. Co-founders Reyna and Ochoa Bojórquez first linked in 2021, with a shared imaginative and prescient that working a service-based enterprise ought to be simply as straightforward as hiring one. 

Earlier than his work with Reyna, Ochoa Bojórquez spent over 5 years as a software program developer. His work with multidisciplinary applied sciences, together with information science and superior enterprise intelligence, would turn out to be the muse of Waddi’s technical design and growth. Ochoa Bojórquez served because the model’s chief expertise officer (CTO) earlier than his premature passing in 2023.

“Jesus was a terrific engineer, however he was additionally such a terrific instructor. I keep in mind him connecting with our interns at 9 p.m. simply to assist them end a challenge or reply a query,” Reyna remembers. 

Ochoa Bojórquez helped instill a progress mindset in his workforce, main with a service-minded method to serving to others be the perfect variations of themselves. Reyna says, “He believed in folks, regardless of the place they got here from. He trusted that somebody with a terrific perspective and want to maneuver their life ahead…they’d execute on that. To have him as my co-founder was a terrific honor.” 

Jhoset Camacho, the model’s co-founder and chief product officer (CPO), has performed a pivotal function because the firm’s launch in March 23. Camacho labored alongside Reyna and Ochoa Bojórquez at Okboy and, in line with Reyna, was a major supply of inspiration for transitioning the workforce’s focus to service suppliers. He spent the previous seven years within the start-up world, serving to set up and develop transformative manufacturers throughout the healthcare tech, EdTech, and customer support industries. 

Waddi’s management workforce additionally contains Carlos López. Beforehand, López labored as an engineer for firms similar to CT Worldwide and Telmex, Mexico’s largest telecommunications firm. Now, he’s stepping as much as lead Waddi’s expertise efforts as the corporate’s CTO. At present headquartered in Mexico Metropolis, the corporate at present employs 17 workforce members.

In relation to making enterprise higher for service-based entrepreneurs, Reyna believes in reasonably priced expertise that helps small companies assist their clients. Study extra about how Waddi is revolutionizing how Latin American service suppliers do enterprise at